Improving onboarding with the new IPification IM (Instant Messaging) Auth to increase user acquisition, retention, and engagement rates of your mobile app
As an app developer, you try to improve your sign-up, sign-in, and engagement rates on the daily. But, have you looked into the effect your mobile authentication and user verification process could have on these rates? It’s more serious than you may think!
I’ll give you some stats to illustrate –
To start with, 60% of users feel they are occasionally, frequently, or always slowed down or blocked from accessing services online. And what happens when they feel that way?
43% of users simply abandon an onboarding process when they are met with friction related to proving their identity and/or verifying their phone number.
And I must say it makes perfect sense. In 2022, people expect great security AND a great user experience from authentication. In fact, it’s why 64% of people refuse to use SMS 2FA.
Now, I’ve already told you about the perfect solutions for this: IPification one-click mobile authentication with bank-grade security, data privacy, and a seamless user experience. However, to rely on it, your users have to have a SIM card with one of our partner mobile network operators.
That’s why today, I’m happy to introduce a new IPification product that significantly increases our coverage, beyond the already broad networks of our partner mobile operators established to date: IM Auth.
What’s IPification IM Auth? How does it work?
IPification IM Auth is a quick login and phone verification solution via the biggest IM providers today: WhatsApp, Viber, Telegram.
To authenticate, users only need to choose their preferred IM provider, send an automatic message to the branded IPification account after which they’re instantly authenticated. Two clicks only!
With this solution, IPification is expanding the coverage of its services beyond mobile network operators who have its GMiD box installed. In fact, with 2 billion monthly active users on WhatsApp, 820 million on Viber, and 550 million on Telegram, IM Auth just about covers everyone with a smartphone around the world.
What’s the difference between IPification IM Auth and SMS OTP
IM Auth comes with significantly better security and user experience flow.
On the security side of things, SMS OTP has many known vulnerabilities, and we hear about new cyber attacks every day. On the user experience side, IM Auth takes around six seconds and two clicks to complete while SMS 2FA takes around 20 seconds, and that’s if the SMS ever arrives: remember that SMS 2FA only has a 90% success rate.
In every aspect, IM Auth is just the superior option. And then, at the top of the pyramid in both regards, IPification one-click mobile authentication still reigns champion.
Why You Need IM Auth and Where to Get Started
Did you know that an average of only 14% of users come back to an app after the first 24 hours? Couple that with the number of people that abandon your onboarding process when met with friction, and we’ve found the low-hanging fruit to instantly increase your user acquisition.
In fact, 60% of users will never use an app if it isn’t used within a week of downloading. And it is up to us to ensure that your sign-up and sign-in experience deliver on today’s users’ expectations.
IM Auth helps you do that. It is integrated into any mobile app along with our flagship mobile authentication solution, transforming your security and user experience into one of your biggest competitive advantages.
Yes, you’ve read that right. With one implementation, you get both the flagship mobile IP address-based authentication and IM Auth.
If your users use SIM cards from one of our many partner mobile network operators (we already cover over 1.5 billion subscribers in 20+ markets globally), then they’ll automatically use the bank-grade secure, and one-tap flagship IPification solution. The rest of the users will fallback to the new frictionless IM Auth for authentication and phone verification.
Either way, your users will get to enjoy secure and fast mobile authentication that lives up to today’s expectations of technology. And now, on to the million dollar question –
How much revenue will IPification & IM Auth rake in?
It depends on your specific situation, but we’d love to discuss that with you! Message us today for a free personalized report detailing how much impact deploying IPification and/or IM Auth across your business will make/save you. Trust me, you’ll be surprised.
