Balkan Bet, The Leading Betting Company in Serbia Implements IPification 1-Click Phone Verification and IM Auth

HONG KONG – The provider of one-click mobile authentication, user verification, and fraud prevention solutions, IPification is partnering with Balkan Bet, one of the leading betting companies in Serbia. Balkan Bet customers will now be able to verify their phone number through the top-notch one-click user verification via their mobile operator, or IM authentication via WhatsApp, Viber, or Telegram, after scanning the QR code available at the front desk.

Founded in 2000, Balkan Bet is one of the leading betting brands in Serbia today with 82 betting shops across the country. A smooth user experience being one of their main goals, they have sought after streamlining the betting process for their customers including the user verification necessary to place a bet.

With IPification, Balkan Bet will significantly cut down on the time between a user entering one of their shops and actually placing their bet. This process will now be completed in a matter of seconds – the user scans the QR code at the front desk, a verification request is sent to IPification, and the user is verified within milliseconds.

IPification flagship login via QR code

In case the user isn’t using a SIM card from one of many IPification telco partners, which is a requirement for the IPification flagship solution, they will be verified through an instant messaging application of their choice – WhatsApp, Viber or Telegram.

IPification IM Auth Login Flow via QR Code

“We are always excited to work with companies who are forward thinking. With seamless mobile verification we provide an entirely new experience to our customers. This is just the start as we perspectively plan to extend our partnership with IPification,” said Dragan Todorović, Head of IT at Balkan Bet.

“It’s a great pleasure to onboard Balkan Bet as a partner, the first of its kind in Serbia where we’ll help streamline the user experience not only digitally, but also at their physical locations,” said Stefan Kostic, IPification CEO. “I’m super excited to hear about the results of this partnership, and I’m looking forward to further expanding on our partnership as well as seeing other betting brands in the region follow in their footsteps.”

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